The best jobs are filled through the grapevine.
We help you get in.
Most tools optimize your resume. Grapevines walks you through the six steps that actually get you hired.
A career strategist. Not a resume builder.
See your way in →Free · No credit card · Takes 2 minutes
Pick a role you want. See exactly how you fit, who at the company can get you in, and what to say to them.
"It was like I was working with a career coach."Jessica, Marketing Director, career pivoter
THE REALITY
The front door is broken.
Job hunting in 2026 isn't a paper game. It's a strategic process. Most people are still solving for "send more applications."
cold application success rate
applicants per role
of postings are ghost jobs
of hiring managers see AI resumes as a red flag
value of another ATS resume
But here's what actually works:
85% of jobs are filled through warm introductions. The front door is broken, but the side door is wide open.
That's why it's called Grapevines. Because that's how hiring actually works.
THE PROCESS
Each step shapes the next one.
Most tools hand you one artifact (usually a resume) and leave you to figure out the rest. Grapevines walks you through six steps in sequence. Each one compounds into the next.
Profile
Your positioning statement, bridge story, and career narrative.
How your Profile gets built
Upload your resume
We read it and show you the perception you create: what hiring managers see, the gap between that and what you actually do, and the unique angle hiding inside your experience.
Have a positioning conversation
A short back-and-forth (most people finish in under 10 minutes) that surfaces the strategic angle your resume isn't telling. What you actually bring to the market, in language a hiring manager would use.
Get your Profile
A positioning statement, a bridge story connecting where you've been to where you're going, and a library of STAR stories from your real career moments. Everything downstream gets shaped from this.
Roles
Each role scored against your positioning. Strong fit, stretch, or pass.
↳ Uses your Profile to score what matters.
Companies
Challenges, hiring signals, and the language they use internally.
↳ Informed by which Roles you're pursuing.
People
The decision-makers and allies around each hire. Who to reach and what to say.
↳ Shaped by your Company research.
Materials
Resume and cover letter, tailored per role, written in your voice.
↳ Built from everything above.
Interviews
STAR stories matched to anticipated questions for each role.
↳ Grounded in your real career moments from Profile.
By the time you reach Interviews, every answer is grounded in positioning you built in step one. Nothing is generic. Nothing is disconnected.
Before you apply, know the way in.
Paste any job description. We'll show you the fit, the hiring manager, and the people most likely to refer you in.
Free · No signup required · Takes 5 minutes
HOW IT WORKS
A career strategist in your pocket. Not a template generator.
Most tools give you a prettier resume and send you back to the job boards. Grapevines walks you through the same strategic process a $300/hr coach uses, except it knows your story, it's available at 2 AM, and it coaches you every day.
PROFILE
Your positioning, narrative, and stories. Before you do anything else.
Most tools start with the resume. We start with the strategic angle you bring to the market. Your statement, your bridge story, your library of real career moments. This is what every downstream artifact gets shaped from.
What Hiring Managers See
A solid execution-focused PM with strong stakeholder management. But the resume reads like someone who keeps the trains running, not someone who decides where the trains go.
The Gap
Your 47 A/B tests and data-driven product decisions are buried under generic bullets about "driving product roadmap." You're underselling the thing that makes you different.
What It Would Take
Lead with the experimentation framework you built, not the product launches. The 47 A/B tests across three product lines tells a story that "managed product roadmap" never will.
ROLES
The roles you're considering, scored against your actual angle.
Paste any job description. See exactly where you stand, what's strong, what's missing, and what to lead with. Stop wasting time on long shots. Focus on roles where you're already 80% there.
Senior PM, Hospitality Platform
Mews · Remote
Strong Fit
COMPANIES
Research that informs how you approach each one.
Real research, not browsing. Challenges, language they use, signals about how they hire. The output is intelligence you'll use in outreach and interviews.
Mews: Research Highlights
Recent move
Series C funding ($185M, led by Kinnevik)
Strategic challenge
Scaling support across 3 timezones as enterprise accounts grow
Hiring pattern
4 senior PMs hired in last 6 months
PEOPLE
The humans around each hire. Who's worth reaching and how to approach.
We find the decision-makers and likely allies at your target company. Then we help you draft an outreach message that doesn't feel like a cold pitch because it isn't one.
Potential Allies at Mews
Priya Sharma
Head of Product · 2nd degree
Previously at: Marriott
Marcus Chen
Engineering Director
Outreach: Priya Sharma
Hi Priya, I noticed we both came up through hospitality ops (I spent 8 years at a property in Mexico before moving into product). I'm exploring the PM role at Mews and would love to hear what the product culture is like there...
Shared hospitality background creates instant rapport
MATERIALS
Resume and cover letter, tailored per role, in your voice.
Shaped by your positioning and what you learned about the company. Drafted last, when you have something specific to say.
Resume Summary
Product leader who spent a decade learning how complex systems break when real people use them. Managed a 200-person property where three teams communicated seamlessly across shifts. Built the processes that made it work. Now applying that same systems lens to hospitality technology at scale.
Cover Letter Opening
When I read about Mews scaling support across three timezones, I recognized the problem. I spent eight years solving it in a different context: coordinating 200 people across shifts at a boutique property in Mexico, where a missed handoff meant a guest walking into a room that wasn't ready.
INTERVIEWS
Prep grounded in your real career moments.
STAR-format stories from your career, matched to anticipated questions. You're not memorizing answers. You're learning which of your real stories to tell.
Anticipated Questions
"Tell me about a time you led through ambiguity."
Pull from your Marriott Mexico opening. The 90-day systems integration story.
Talking point: 3 teams, zero shared systems, you built the handoff process from scratch.
"How do you prioritize when everything feels urgent?"
Use the peak-season triage framework from your operations days.
Talking point: 200 staff, 3 concurrent crises, you created the severity matrix still in use today.
"What's a product decision you'd make differently?"
The guest feedback loop you built too late. Honest, reflective, shows growth.
Talking point: Built the system after losing a key account. Now it's a competitive advantage.
THE TRANSFORMATION
See what changes when someone actually reads your career.
The Career Pivoter
BEFORE
"Experienced operations manager with 10 years in hospitality. Proven track record of process improvement and team leadership."
WHAT THE CONVERSATION SURFACED
We asked: "When everything was running smoothly, what did that actually look like?"
She described 200 people across 3 shifts handing off information seamlessly. That's not operations. That's systems design for a multi-sided platform.
AFTER
"I spent 10 years learning how complex systems break when real people use them. I managed a 200-person property where three teams had to communicate seamlessly across shifts, and I built the processes that made it work. That's the same challenge product teams face at scale."
HOW WE'RE DIFFERENT
Why a smarter resume isn't enough.
ChatGPT generates word soup. ATS keyword tools add filler. The result? 88% of hiring managers can tell it's AI, and 53% see it as a red flag.
THE CHATGPT VERSION
"Dynamic leader with a proven track record of driving operational excellence and team leadership in fast-paced hospitality environments."
THE GRAPEVINES VERSION
She thought she was "just running shifts." We found the systems design story in what she thought was operations. 200 people, 3 shifts, zero downtime. That's not operations. That's platform thinking.
THE RESUME-TOOL VERSION
A keyword-optimized resume that scores 85% on the ATS. Then you submit it through the front door and join 3,000 other applicants. The tool optimized for a system that's already rejecting most of you.
THE GRAPEVINES VERSION
We start with the question those tools never ask: "Who at this company is most likely to refer you in?" Then we work backwards from that conversation: building the read of your story, the read of the role, and the words to open the door.
Resume tools optimize for the door that's broken. We help you walk through the one that's open.
THE OTHER-TOOLS APPROACH
Every tool you've tried gives you one artifact: a resume, a cover letter, an outreach message. Then you stitch them together yourself, hoping they ladder up to a strategy.
THE GRAPEVINES APPROACH
We give you the workflow, not just the artifacts. Your positioning shapes your role choices. Your research shapes your outreach. Your stories shape your interview prep. Each step compounds the next.
Most tools sell you a hammer. Grapevines is the toolbox built around the work.
The difference isn't AI. The difference is asking different questions.
Try it yourself. Paste any job description at grapevines.ai/intel. We'll show you the fit, the hiring manager, and the people who can refer you in. No signup required.
WHO THIS IS FOR
Built for people who are done applying into the void.
The Career Pivoter
"I have 10 years of transferable skills, but recruiters only see my old job title."
We help you build the Bridge Story (Profile) and find the people who'd recognize it (People).
The Plateaued Leader
"I've done strategy, ops, product. But my resume reads like a laundry list, not a story."
We surface the patterns you can't see from the inside (Profile), score the roles where they land (Roles), and open the doors at the next level (People).
The Strategic Hunter
"I'm not applying to 100 jobs. I want 5-10 roles where I'm already 80% there."
We score roles against your actual background (Roles), map the people who can refer you (People), and give you the message to start the conversation.
THE STORY
Why I built this.
I spent a decade in hospitality. Opening hotels in New York, running boutique properties in Mexico. Building teams, designing experiences, making something work that wasn't working before.
When I tried to pivot into product, nobody could see it. I had years of solving the exact problems product managers solve, just in a different context. None of it translated on paper.
The system doesn't reward what you can do. It rewards how well you can explain it in the language it already recognizes.
I eventually made the jump. Became a product leader, built and sold a company. But I never forgot what it felt like to be qualified and invisible.
Grapevines exists because career strategy shouldn't require a $300/hour coach. The people who need the most help repositioning themselves are the ones who can least afford it.
And when I looked back, every job I ever got came through a conversation. Through the grapevine. So I built the tool that helps you work the grapevine strategically.
INVESTMENT
One successful salary negotiation for a $5K signing bonus pays for Grapevines for 5 years.
One month of job search at $150K salary = $12,500 in lost income. $79 is career insurance.
Choose Your Path
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Senior leader who hasn't searched in years? Lead is our $997 done-for-you positioning service. Learn more →
"It feels like you were really going through kind of a premium product. It is not just a chatbot."Henry, Product Manager
What You'd Pay Separately vs. Grapevines Growth
What You'd Pay Separately
Career strategist (positioning + warm intro strategy)
$150-300/session
Company/team research per role
$50-100
JD analysis and fit assessment
(hours of your time)
LinkedIn optimization
$200-400
Thought leadership ghostwriter
$500+/post
Resume + cover letter writing
$300-600
Grapevines Growth
Strategic positioning
unlimited, 24/7
LinkedIn optimization
included
Company research
included
Fit assessment
included
Content in your voice
included
Tailored materials
included
For coaches and career practitioners
We work with a small number of coaches whose clients we'd be a good fit for. If you serve mid-to-senior professionals in transition, let's talk.
Talk to us →WHAT EARLY USERS SAY
Real people. Real searches. Their words.
"It really brought a lot of insights that I never saw or could articulate... I could start putting notes to it and then realizing, hey, I can use this in an interview."Ken, Senior PM, career pivoter
"I couldn't believe it. I was like, yeah, I did do all that awesome stuff."Henry, Product Manager
"Giving me the words I was struggling to find. I knew my experience would translate well into tech but I was having a hard time putting it into words that would resonate."Courtney, Clinical to Tech, career pivoter
"They all loved the explanation and the way it coaches you on where to focus."Mrunali, UX Designer
"This is real information. This isn't synthetic."Dheeraj, Product Manager, on the research features
The best jobs are filled through the grapevine.
Pick a role. See your fit, the hiring manager, and the people who can get you in.
See your way in →Free · No signup required · Takes 5 minutes
QUESTIONS
Frequently Asked Questions
We don't hallucinate your experience. We extract patterns from your actual documents (performance reviews, project write-ups, LinkedIn history) and show you what's there. You decide what to emphasize.
Neither do we. Generic AI tools use templates. Grapevines learns how you naturally write, then matches tone and style to your patterns. Result: content that sounds like you.
ChatGPT can do parts of this if you know exactly what to ask and have the patience to manage 30 separate conversations. Grapevines is the workflow on top: it knows your positioning, remembers your stories, connects company research to materials, tracks which roles you're working, and keeps the sequence honest.
Resume tools optimize the document. They make a better-looking application that you submit through the front door, where thousands of others are already submitting. Grapevines starts a stage earlier: figuring out which roles are worth your time, and who at each company can refer you in. The resume is the last step of our process. It's the first step of theirs.
Yes. Once you've done positioning and built your STAR Stories library, interview prep pulls from your actual career moments. Each anticipated question shows the talking points that ladder up to your positioning. You're not memorizing answers, you're learning which of your real stories to tell.
The Bridge Story methodology is built for exactly this. The narrative connecting your past industry to your next industry is the most important artifact you'll write. Grapevines guides you through it during positioning and lets you refine it as you learn from each company you research.
Profile setup takes 30 to 60 minutes. Scoring a role takes 5 minutes. Researching a company takes 20 to 30 minutes. Most users tell us the inflection point is week 3, when the first warm conversation turns into a serious interview.
The Lead program ($997 one-time) is built for exactly this. We run the positioning conversation with you, synthesize the result, and hand back a calibrated positioning statement plus 12 months of support.
Your data is encrypted and never shared. LinkedIn content stays as drafts until you publish. No public profile changes happen without you. You control what gets published and when.
Start with the free CV Read at /intel. If you upgrade to Growth and it's not for you, cancel anytime from Account.